This month we feature our client Formula Roofing & Remodeling, a family-owned and operated Denver roofing company. Serving Colorado with uncompromising dedication to high-quality workmanship, personal customer service and unmatched warranty protection, Formula Roofing specializes in Residential/Commercial Roofing, Insurance Claims, Tile Roofing and Exterior Remodeling.
To better understand how Formula has achieved several accolades, positive reviews and explosive growth, all while maintaining an A+ rating from the Better Business Bureau, let’s take a brief look at how the company came to be.
Formula Roofing CEO, Lawrence Kerr, started the company to address a growing need in Denver for a reliable roofer. Historically, Colorado has been among the top states in roofing insurance claims due to weather-related damage. Given Denver and the surrounding area’s seasonal exposure to hail, there was ample opportunity for Lawrence to enter the market and lay a foundation for the company to grow.
As a passionate entrepreneur, Lawrence hit the ground running, earning much of his earlier contracts through canvasing neighborhoods and knocking on doors. He aimed to change the perception and stigma behind this method of gaining new clients and the roofing industry as whole by offering a superior experience from start to finish. It was not long before the canvassing paid off and Formula Roofing began receiving more and more opportunities through referrals and word of mouth.
To compliment this explosive growth in the Residential Roofing and Insurance Claim business, Lawrence looked to diversify the company’s risk by expanding into different offerings within the industry. In 2013, Formula Roofing acquired Custom Tile Roofing, one of Colorado’s most trusted and well-established tile roofing companies.
Custom Tile Roofings’ Founder Vince Hobson is considered by many, one of the leading experts in tile roofing. So much so, Vince bore his passion to the world in his own book on tile roofing entitled, ‘Historic and Obsolete Roofing Tile’. With this acquisition, Formula Roofing could now enter the luxury and historical remodeling market, offering their expert services to clientele seeking a customized roofing solution. As their reputation continued to match their impeccable work, the business was able to scale efficiently without compromising service.
During the company’s transition from a start-up to the thriving business it is today, it is clear that Lawrence’s agenda was to create a brand that clients could trust above all others. The company has earned a near 5-star rating on Yelp Reviews and in 2016 Formula Roofing was the honored recipient of the Colorado Roofing Association ‘Job of the Year’ award for their work on the Cherokee Ranch and Castle.
As a Certified Master Elite Contractor, Formula Roofing and Remodeling is authorized to offer GAF’s Golden Pledge Warranty, a ‘bumper-to-bumper’ 50 year warranty on your entire roofing system. Only 3% of all roofing contractors have qualified as Master Elite® contractors, which means when you choose to work with Formula Roofing, you’re in the capable hands of a nationally evaluated and backed roofing contractor.
Fast forward to today and you will see Formula Roofing continuing to play a pivotal role in their community and the State of Colorado. As more success comes from the company’s residential projects, Lawrence has begun offering their services in surrounding counties. Additionally, Formula Roofing is now equipped to take on larger-scale projects and is currently providing their same backed services on the Commercial side of the business as well.
To stay up to date with all things Formula Roofing and Remodeling, head over to their website which provides an extensive look under the roof of this truly phenomenal business. You can also visit their Facebook and Twitter pages below:
Website: www.formularoofing.com
Facebook: https://www.facebook.com/FormulaRoofing
Twitter: https://twitter.com/FormulaRoofing
Please follow and like us:
Leave a Reply